Facebook Inc. is partnering with Microsoft Corp, the AI ​​Coalition Association, and academics from several universities to launch a ...

Facebook and Microsoft launch a contest to detect fake videos

Facebook Inc. is partnering with Microsoft Corp, the AI ​​Coalition Association, and academics from several universities to launch a competition to better detect counterfeits, the company said in a blog on Thursday.

The social media giant is investing $ 10 million in the "Deepfake Detection Challenge", which aims to boost screening research. As part of this project, Facebook is asking researchers to produce deep and realistic counterfeits to create a set of data to test the detection tools.

The company said the videos, which will be released in December, will have paid actors and that user data will not be used.

In the run up to the US presidential elections. UU. In November 2020, social platforms came under pressure to face the threat of deep counterfeits, which use artificial intelligence to create hyperrealistic videos in which a person seems to be saying or doing something that they did not not done.

While there has been no well-crafted fake video with significant political consequences in the US, the potential of the manipulated video to confuse has recently been demonstrated by a "cheap" clip of the president's the House of Representatives, Nancy Pelosi, He slowed down manually to deliver his speech. seems trailed

In August, the Democratic National Committee demonstrated the threat of fake videos by creating one of its own president, Tom Perez, to urge the public at the Def Hackers convention to think that the real Perez had entered the conference.

"They (deepfakes) lower the bar for an opponent who wants to create manipulated media," said Matt Turek, head of the DARPA Media Forensic program.

Some researchers are working on systems to authenticate a video or image at the capture point via the digital watermark. But the rapid evolution of deepfake technology has created an arms race between creators of deepfake and those who try to detect videos.

"It's a cat and mouse game - if I design a deepfake detection, I'll give the attacker a new discriminator to try," said Siddharth Garg, assistant professor of computer engineering at the Tandon School of the University. from New York.

Technology is also becoming more accessible to less skilled creators. Last week, a Chinese app called Zao, which allows users to turn their faces convincingly into movie stars who have reached the top of the country's app store, but also faced a violent reaction to confidentiality concerns.

Some online deepfake creators have also taken advantage of this market to easily create deepfakes. Machine learning enthusiasts based in countries ranging from Poland to Japan facilitate people's access to personalized deepfakes. They upload step-by-step tutorials to YouTube, charge $ 30 for 50 words of Trump's trump by AI-led Trump, and operate self-service websites that produce deep counterfeits.

The Deepfake Challenge is not the first time that Facebook, which currently does not have a specific Deepfake video policy, funds academic threat research.

Speaker of the House of Representatives Intelligence Committee, Adam Schiff, demanded in July that Facebook, Twitter Inc. and Google from Alphabet Inc, owner of YouTube, share their plans to remedy the profound falsifications. Facebook said it was spending $ 7.5 million on equipment at the University of California, Berkeley, the University of Maryland, and Cornell University in response to the threat.

One of these teams, led by Professor Hany Farid of the University of Berkeley, is developing "flexible biometric models," which map out the facial features of real politicians, ranging from Senator Bernie Sanders' jump of eyebrow. to the movements of the head. Senator Elizabeth Warren, to detect if there is a new fake video.

The new Facebook competition, which is based on its links with these researchers, will involve academics from Cornell Tech, MIT, Oxford University, UC Berkeley, the University of Maryland, College Park and University of Albany-SUNY.

In a statement released Thursday, Schiff called the contest "not promising".

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